"We Are United" -- 2001 Campaign/Video

Old Jul 17, 2014, 8:11 am
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"We Are United" -- 2001 Campaign/Video

This video link was posted on Cranky Flier's blog by MD, and might have been on this board at some point, but I couldn't find it via search.

Here's a UA employee video from 2008 about brand and airline. Watch it for how much has vanished or diminished in half a decade and how much value has been destroyed.

We are United
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Old Jul 17, 2014, 8:30 am
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1:49 "easy check in" with a Palm Pilot
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Old Jul 17, 2014, 9:31 am
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Actually, what I found interesting is the first two things in the video that define the UA brand are route network and aircraft (specifically the 777 fleet). Sound familiar?

The big difference of course is where it states that any airline can have these things and what makes UA special is it's people.

In 2008, this was a company starting to rise. In 2014, it's a company that touts the network and planes (which every airline can do), and makes it pretty clear that customer service is a necessary evil. I know it's a manufactured advertisement, but I wonder how many employees, regardless of their pre-merger affiliation, would be proud to say "I am United" today?

There are so many great UA employees that I think have been disengaged by this management team.
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Old Jul 17, 2014, 10:58 am
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Originally Posted by juansequeda
1:49 "easy check in" with a Palm Pilot
Uploaded 2008.
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Old Jul 17, 2014, 11:21 am
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This video may have been uploaded in 2008, but everything else about it suggests the pre-bankruptcy, 2002-2004 timeframe,.
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Old Jul 17, 2014, 11:23 am
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When did UA go to the battleship grey/blue exterior paint scheme? Or more appropriately go away from it to the white?
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Old Jul 17, 2014, 11:35 am
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2:43 -- two Delta planes in the background.


This was uploaded by someone in 2008, I think it's a good bit older than that.

Palm was pretty much dead well before 2008.

Also, the "Rising Blue" livery was introduced in 2004, so a corporate marketing bit would likely have used current colors. So I'd probably date this as post-9/11 or so.
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Old Jul 17, 2014, 12:43 pm
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Originally Posted by EWR764
This video may have been uploaded in 2008, but everything else about it suggests the pre-bankruptcy, 2002-2004 timeframe,.
Indeed. The blue/white was introduced in 2004,I think.
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Old Jul 17, 2014, 12:44 pm
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Originally Posted by Baze
When did UA go to the battleship grey/blue exterior paint scheme? Or more appropriately go away from it to the white?

I think Steve Wolf-grey was intoduced in '93.
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Old Jul 17, 2014, 12:51 pm
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Originally Posted by United_727
I think Steve Wolf-grey was intoduced in '93.
http://en.wikipedia.org/wiki/History...#Brand_history

At the request of then-CEO Stephen Wolf, in 1993 United completely revised its branding and livery, with the collaboration of CKS Group, to a primarily grey and dark blue fuselage, with blue stripes on the tail.
In 1997, United commissioned Pentagram to update the brand. Pentagram soon decided to keep the "tulip", in view of its strong brand-recognition. Pentagram designed a new "UNITED" font that appeared in advertisements, signage and printed material, but did not appear on the aircraft themselves until United's next livery re-design. This arrived on February 18, 2004, when the "Rising Blue" (or "Blue Tulip") livery was introduced, intended to signal a fresh start once the company emerged from bankruptcy protection.
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Old Jul 17, 2014, 1:03 pm
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I think this was in the early 2000 maybe right after 9-11 when it was true that United had the younger fleets compare to other US airlines.
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Old Jul 17, 2014, 2:01 pm
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I remember the domestic wide-bodies...sigh...
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Old Jul 24, 2014, 9:37 am
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The "we are United" was right after 9/11. There's also two fabulous commercial spots for this campaign, both of which made my UAL pride come spilling out, in the form of tears..yah^

1 min

http://youtu.be/VywUQz-DtHs

30 sec

http://youtu.be/sGr61ZB8wQo
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Old Jul 24, 2014, 10:53 am
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Palm Pilot??? Sounds more like 1998
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Old Jul 24, 2014, 8:23 pm
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A remarkable website

"and a remarkable website."

At least that bit is still true.
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