I'm in ($50) as a completely disgruntled pmUA flyer still held to UA by the SFO fortress. I think the very idea that a group of folks amassed the contributions at $20-100 each to take out an ad could be very effective - the publicity from this would be terrific. This garners more publicity than grumbling to an internet board. The target audience is the board who could vote Smisek out. WSJ would be better than USA Today, but we need to compare the rates.