Originally Posted by IcHot

Why have a loyalty program anyway? Isn't the idea that a customer for 20-50 years is worth something more than two birds in a bush? I think they squandered a lot of customers they apparently paid dearly for.

I actively seek the best deal for myself at this time because of the devaluation giving me a wake up call. I will occasionally stay at Hilton properties, but the Hhonors program has little to do with my decision and thinking about the program makes me tend to stay elsewhere.

I think they really bungled it by calling reductions "enhancements". I would rather have a accurate presentation of the changes than double speak.