Originally Posted by
linuxmachine
you could always consider a long term approach. hilton's devaluations hit harder than others, but perhaps the devaluations will be softer than competitors going forward for a little while. sometimes you make these moves that seem devastating, but it's only temporary. plus, customer supply is constantly shifting. older travelers might feel violated, but there's plenty of 20 somethings moving up the ranks to become new customers.
Why have a loyalty program anyway? Isn't the idea that a customer for 20-50 years is worth something more than two birds in a bush? I think they squandered a lot of customers they apparently paid dearly for.
I actively seek the best deal for myself at this time because of the devaluation giving me a wake up call. I will occasionally stay at Hilton properties, but the Hhonors program has little to do with my decision and thinking about the program makes me tend to stay elsewhere.
I think they really bungled it by calling reductions "enhancements". I would rather have a accurate presentation of the changes than double speak.