I would rather have cash (and to a certain extent UR) than AA miles, skypesos, etc. All of my CB cards are maxed out for bonuses. I burn hard inquiries on the huge signing bonuses for points, thus I haven't tried to get more than one of each CB card. Right now, a mix of both works well to get signing bonuses and to maximize cash up to the CB cap.
ADK, I'd be interested in a copy of the same PM as well. I'm sure you know lots of things I haven't figured out yet.