Thanks for your input. I'm aware of what you're saying, but the purpose of this exercise is to use his network as a comparable for the traffic Flyertalk receives to determine how much more valuable Flyertalk traffic is relative to overall traffic on the internet.

The purpose of the OP exercise was to try to determine what he sold FT for based on Internet Brands' financials. Unfortunately due to the fact that they did many transactions in the same quarter in which they bought FT, it is not possible to determine what they paid for FT exactly.

The conclusion I would draw from the data posted at the link I submitted is that Flyertalk web traffic is quite valuable relative to that of the average website.

Milepoint today is not terribly valuable judging from the amount of traffic it gets. That said, he seems to be doing very well with boardingarea.