So this is going to be on top of a health/shopping complex and is part of a master plan for a health city with components like additional health facilities and a healthcare school to be completed in 2020 and 2030. That adds to the existing local neighborhood which includes three shopping malls, three hospitals, a neurological center, CDC, gov't ministry and office space, including the Starwood regional contact center.
http://www.royalsquarenovena.sg/p/royal-square.html