Originally Posted by
socrates
at one point in time (when the brand was being launched) the thought was "put them along freeways because the they'll get a large portion of their business from "walk-in's" coming in off the freeway"...in reality the brand obtains their business through the same sources as other brands
That's interesting. I certainly have noticed that most FIs are near highways. I'm not really a walk-in type of customer. I did that on some trips 10-15 years ago but rarely anymore as I'm concerned hotels' more elastic pricing leaves me hesitant to rely on finding availability & good rates at 6pm the day I arrive. Nonetheless, locations by the highway tend to serve me well on many of my trips. When I'm making a pit stop on a leisure trip I like easy on/off access to the highway. The same is useful for visiting client sites in suburban areas, as the client's office may be a few exits down the highway.