Originally Posted by
sdsearch
... Having said all that: Fairfield Inn, more than FS Marriott's, tends to be used by summer vacationers. So in locations where there are plenty of summer vacationers (but not as much vacation travel other times of year), Fairfield Inn might go up in price specifically for the summer, and possibly drop back down in the fall. While FS Marriott's might move up at other times of year perhaps.
In other words, there are longterm trends in hotel pricing, but there are also seasonal swings, and you have to have been watching the same locations steadily for years to have a good chance of sorting out the two.
that's an interesting theory but unfortunately it's not correct.....at one point in time (when the brand was being launched) the thought was "put them along freeways because the they'll get a large portion of their business from "walk-in's" coming in off the freeway"...in reality the brand obtains their business through the same sources as other brands - it's very location driven but "summer vacationers" (or leisure travelers) are a large segment for all brands, it really just depends on the specific hotels location as to how large a segment it really is
And you are correct the long term trends in the industry are to continue driving rate while the supply/demand ratio stands as it does...but don't worry, as an industry every time this happens we quickly flood the market with supply (hopefully it won't happen this time but I'm not counting on it)