I don't think the price increase is an issue specific to FI as a brand. It's market inflation or, as sdsearch suggested, an issue for all MR brands. I have noticed that in several areas where I travel frequently, MR's limited services brands (CY, FI, RI) are generally significantly more expensive than their counterparts from HH and IHG. That's been true in these market areas for several years, unfortunately. I figure it's because these MR properties are booking plenty of rooms with their corporate rate clients so they can hold out for high rates on the inventory remaining.