Originally Posted by FitTraveler

"The BusinessEmployee Experience."
- Lift Off in Luxury
- Luxury at Every Altitude

And... how many of the most loyal customers would want to dine with the cooks/servers/hosts chowing down at the table next to them??

If I were CEO for the day, without having access to financial and customer information, I'd make the following changes to BE US TCON:
- Premium Cabin for Premium CustomersTM
- DM's: complimentary upgrades (space available; at the gate)
- Platinum/Gold: dollars or miles for upgrades, graduated depending on fare class
- Silver: WBEBBE
- No employees