Originally Posted by
greg0ire
Of all the chains, Mastro's is my favorite. When you walk through that door you can smell that aged beef aroma...damn, now I need to make a reservation for next week.
A few years ago my wife and I sat down in the Beverly Hills glassed in room upstairs fairly early, about 6pm. We were the only people at the time in the room. Just about five minutes after arriving a chef came into the room with a sizzling cast iron pan, with nothing in it other than meat drippings and garlic. His task it appeared was to allow that aroma in infuse itself in the room. He then exited the glass door and took about a 30 second lap through the main upstairs dining room.
Thought it was a great marketing strategy.