Originally Posted by
fireworksboy
Well, it isn't hard to figure out. I could probably spent 5 minutes searching the Google and figure out occupancy and revpar on every brand but even more simply, check the stock price on HOT (Starwood). Over the last year it's up about 25% - that doesn't happen if you have empty rooms.
^
I did look up revpar per your suggestion. Not an investor and don't know exactly what it means but seems pretty comparable and one has significantly more rooms than the other:
Starwood
Revenue per available room, an industry gauge of occupancies and rates, rose 5.8 percent in North America and 4.7 percent worldwide when adjusted for currency fluctuations, Starwood said.
Marriott (in Q3 Marriott touted record 76% occupancy rate)
North American comparable company-operated REVPAR rose 5.1 percent in the fourth quarter and 5.4 percent for full year 2013;
On a constant dollar basis, worldwide comparable systemwide REVPAR rose 4.3 percent in the fourth quarter and 4.6 percent for full year 2013
As an FYI I am not a Marriott fanboy. I almost never complain because the company I work for pays for the rooms and allows me to keep the points. Even allow me to use my own CC which is a great perk. They have decided to partner with Marriott so that is where I stay. Hopefully others who are up in arms are actually paying for the rooms with their money and not someone else.