FlyerTalk Forums - View Single Post - AAdvantage Dynamic Air Awards for Elites [to be discontinued 1 April 2014]
Old Mar 10, 2014, 5:15 pm
  #184  
nsx
Moderator: Southwest Airlines, Capital One
 
Join Date: Sep 1999
Location: California
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Originally Posted by Ready2Go
These are going away. Per aa.com: "Dynamic Air Awards will no longer be available for award bookings, beginning April 1, 2014, (12:00 am CT). We regret any inconvenience and will continue to honor all bookings made before April 1, 2014."
I wonder why. Were they too much effort for not enough usage?

I know that Southwest's flash sale tool Ding! has been badly neglected by thge company for years, to the point where FlyerTalkers pay it scant attention. Southwest could kill Ding! and nobody here on FT would care, except for the thought of what could have been.
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