Back in the 90s, I worked at the then-flagship, corporate-owned and operated hotel for Radisson. We beta-tested many different products that vendors were offering to the Corporate Office. It was everything from computer software to new food and beverage products.
One product was system that would display a guest's name when they were carrying their specially encoded room key. We set it up in our Concierge Lounge so the Staff could greet guests by name. Our guests hated it. Many people said they found it creepy to be addressed by name from someone they've never met. It was such a failure that the beta-test was ended several weeks earlier.
Now, 20+ years later, I see that nothing has changed. Being addressed by name by a stranger still is creepy. Just because something can be done using technology doesn't mean it should be done.