Originally Posted by
sethb
Delta will lose passengers to other airlines than those 3 (the other 2 of them) if passengers lose loyalty to Delta. That's my point.
And those other airlines will lose passengers to Delta (or AA or UA or WN or...) if they lose "loyalty" to those airlines for whatever reason.
Passengers are "won" and "lost" every single day and this fixation with "loyalty" and perceived potential effects of changes to FF programs on overall loads pretty well misreads the industry.