FlyerTalk Forums - View Single Post - Complimentary Beer/Wine Discontinued Jan 1, 2014 for transpacific/asia flights
Old Dec 21, 2013, 10:58 am
  #86  
Kacee
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Originally Posted by andyh64000
They figure you will be so desperate you will hand them your credit card.
Right. This is not just cost-cutting, it is viewed as revenue enhancing.

Whether the marginal revenue from Y drink sales makes up for the loss of business as people choose OALs remains to be seen. I am with those who believe that you do not cut your way to profitability. It's been tried again and again and the results are usually not good.
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