FlyerTalk Forums - View Single Post - Employees to vote on livery change / TWA retro livery coming [Master Thread]
Old Dec 16, 2013, 9:02 pm
  #41  
carlosdca
 
Join Date: Nov 2007
Location: Los Angeles
Programs: AA LT Gold
Posts: 3,647
Originally Posted by BearX220
I appreciate Doug's intent re: empowering the employees, but you don't put major branding decisions to a democratic vote. I know from painful professional experience that a lot of employees fancy themselves big brand experts but in practice make a terrible hash of things. The dueling different-styled "A"s in American and the old AA logo create heavy dissonance. I bet the employees vote to ditch the new tail, but it'll be a big mistake and weakens the AA presence.
I am going to guess here that Doug Parker already knows what their people are going to choose. Then pretend he puts it up for voting. Employees feel empowered. Very smart.

New tail stays.
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