FlyerTalk Forums - View Single Post - 2014 SkyMiles Program Changes
Thread: 2014 SkyMiles Program Changes
View Single Post
Old Dec 14, 2013 | 5:01 pm
  #709  
turkeyRIOO
All eyes on you!
15 Years on Site
 
Join Date: Jul 2007
Location: ATL
Programs: AA Plat Skymiles DM MM, a+ rewards lifetime elite, AS, Marriott plat, PC plat, HH gold
Posts: 1,302
Originally Posted by bubbashow
They should! If DL does a good job identifying them, they will have identified the backbone of DL
There is a slippery slope here. If DL 360's are currently the highest revenue customers, $7.5 K J international and $2k+ transcons, and they are now guaranteed upgrades, they may switch to the $1.5K Y fares international and $500 transcons. If this happens, DL loses massive marginal revenue. This is one of the main factors that kept SWUs YBM. You need to keep the high revenue from the HVCs.
turkeyRIOO is offline  
Reply