Somehwere on it, yes.

But, first of all, my hotel didn't put the shower cap next to it. (In fact, I'm not sure that my room had a shower cap at all.)

And I wasn't reading every word. The word "soap" is buried in the middle of mubmo jumbo about "rice bran". If the shape was obviously that of soap, it'd be ok to bury the word "soap" after "rice bran". When it's not at all clear from the shape or context (nowhere near the soap dish) that it's soap, IMHO it should more clearly explain that it is.

I dismissed it because of the shape and because of it being in between all those bottles. Not only have I never seen soap in that shape, I have never before seen a hotel present the soap in a vertical box. Either it's been a horizontal box, or in a few cases conventional-shape soap mounted vertically but in see-through packaging, which makes it obvious it's soap.

The other disorienting thing, of course, is that there's now only one soap (whereas before there were two, one at the sink and one at the bathtub), and it's not placed anywhere near either of the places where the soap used to be placed.

At any rate, it seems to be an effort to push people toward the hand wash and the body wash and away from the soap. (If the hand wash was in a dispenser I just needed to push, I might use it. But in a bottle I have to open, it's more work than soap.)