Originally Posted by
Explore
I'm envious of those that do this, and would like a pointer on how to pull it off.

Flyertalk
When you use the LINK button, it asks you to enter the URL you want to submit. Do so; then when you are brought back to the edit screen for your post, the part that is highlighted for you is the part where you can enter the text you want displayed in blue. You can just change that part & you're good to go.
For instance, above, I changed the highlighted text from the url
www.flyertalk.com to the word "Flyertalk."