I'd like to come up with a term for the following effect:

Bob is an inexperienced, occasional traveler who kayaks to get the best price. Bob flies on UA and has a "bad" experience -- something common to all airlines like "there was a 20-minute weather delay!" or "I had to wait on hold for an hour during a snowstorm!." Bob vows never to fly UA again. A year later, Bob then flies on DL and has a similar bad experience. Bob vows to never fly DL again. A year later, Bob flies US and has a similar bad experience. Bob vows never to fly US again. A year later, Bob flies WN and has a similar bad experience. Bob vows never to fly WN again. A year later, Bob flies AA and has a similar bad experience. Bob vows never to fly AA again. Bob has run out of airlines to hate for no reason, and must now fly UA again.

I propose that we call this kettle-cycling.