So I completed all my challenges, except the survey. Since nobody knows when the survey will be available, I decided to assist the IHG marketing department and create my own
:
What is your IHG membership level?
Platinum Ambassador
How many nights did you stay in 2013 prior to the start of the Big Win?
approx. 15 paid and 15 reward nights
What were your Big Win challenges?
- Try one and done - 1,000 points
- Stay more & earn more - 16 nights - 15,400 points
- Explore our brands - 4 brands - 24,000 points
- Book with us - 6 stays - 6,000 points
- Win in a weekend - 3 Saturday nights - 8,400 points
- Survey the win - 100 points
- Win big - 55,000 points
When did you complete all challenges of your Big Win?
October 11th
Were you generally happy with your targets?
Yes
Which was/were the most difficult to achieve?
Stay three Saturday nights
Did you change any existing bookings in order to meet your targets?
Yes - changed 9 nights stay in HI Singapore to 4 nights HI - 1 night HIX - 2 nights HI - 2 nights IC to increase number of stays and brands. This did not have a significant impact on the total cost of those 9 nights.
Did you book any additional stays just to meet your targets?
Yes, one Saturday night mattress run in nearby town and one Saturday night in CP Brussels with the family to add 4th brand and 2 Saturday nights
Did you move any business from other chains to IHG in order in order to complete your challenges?
No, I didn't
What is the estimated additional revenue for IHG?
€159 (~$215) for the two Saturday nights. If I subtract the 14,260 points (base points and non-Big-Win bonus points) I received for those nights ($100*) then the revenues (including taxes) are approx. $115.
What is the estimated value of the points that you will receive?
109,900 points = $769*
Who's the Big Winner?
Me
- $654*
* points valued at $70 per 10,000 points