Originally Posted by
RSVP
The tails could very possibly disappear, should Indigo decide to re brand the product.
I can't think why they would rebrand, since Denver (and the tails) are major reasons why Indigo bought Frontier:
http://www.azcentral.com/business/ne...-airlines.html
"Franke said he was attracted in part to Frontier’s strong customer base in Denver, where the airline famous for the animals painted on its planes is headquartered and has a hub.
“It’s a well-known airline and highly regarded in the Rocky Mountain area,’’ he said in an interview."
Similarly, and despite s lot of speculation to the contrary, Indigo does not intend to leave DEN - or seriously downsize there. Instead he expects growth:
http://www.denverpost.com/breakingne...o-partners-llc
"Frontier to stay in Denver after sale to Indigo Partners
"As the airline grows, inevitably all parts of the airline grow, and with Denver as the headquarters, you would expect to see growth there," said Franke, a former CEO of America West Airlines."
Originally Posted by
8C4IOW
If they are going to focus on cost, they may disappear as they have to install new vinyl tails every often and have to pay royalties to the photographers who shoot the pictures of the animals. I don't know how much each costs.
I'm not aware that Frontier pays a royalty for the tail photos - they never used to do so. As I understand it, they make a one-off (not huge) payment to the photographer. Given what the animal tails do for the brand, I think it's money well spent.