I think the bigger point is how totally stupid UAs advertising has become.
People don't say "hey, lets pick a BIG city in California to visit" And the add is not going to cause folks to say "hey, good idea, I'll just book a trip to California, anyone want to flip a coin"
What is UA thinking? There are no classy illustrations (as UA used to have) no theme that ties in with a brand (friendly skies), etc.
Its all just amature hour. The UA brand at this point is the dorky guy who gets to avoid the horrible UA service and the bad lines with his UA explorer card when going on his once a year trip (where he can't seem to dress properly for a tropical location) with someone who looks like his mistress.
