FlyerTalk Forums - View Single Post - No more DirecTv for Summits eff. Aug 1st, 2013
Thread: No more DirecTv for Summits eff. Aug 1st, 2013
View Single Post
Old Jul 12, 2013 | 7:04 am
  #21  
DenverBrian
FlyerTalk Evangelist
20 Countries Visited
2M
60 Nights
Community Builder
 
Join Date: Feb 2003
Location: Denver, CO, USA
Programs: Sometimes known as [ARG:6 UNDEFINED]
Posts: 28,740
Originally Posted by tombourn
For every Summit that stops flying Frontier, they have to find 15 new customers to fill the revenue gap= advertising $$$...or they could just pay $75 for the 15 flights of DirecTV.

Business 101--- F
Even worse- it doesn't cost them $75 for the 15 flights of DirecTV. The TVs are there, watched or not. It's a sunk cost.
DenverBrian is offline  
Reply