Originally Posted by
Raffles
As you can book 12 months ahead, it would be difficult to bring in seasonal pricing which involved simply adjusting the headline price of the award!
The new Hilton method is just too complicated, frankly, when you have to look up the season variations chart for each property.
That is true.
My guess is that as the technology progress, hotel groups will be able to use fluctuate redemption rate in future and use the average daily rate as the yardstick to allow redemption rate up and down depending on the live demand. Although there is a long way to go yet but it is certainly doable.