This snippet is from the foreword of a Google Book entitled: Customer Winback: how to recapture lost customers and keep them loyal by Jill Griffin and Michael W. Lowenstein:
American Airlines recognizes the importance of valuable customers. The company monitors these customers so that in the event their business trails off, American can initiate a phone call to them through its WinBAAck program. Relationship managers talk to .....
.... and there the paragraph cuts off. IMO I think it's apparent what the program is.
The OP states that he/she is making progress to another year of EXP - maybe he/she has changed patterns or has gone from high value to deep discount tickets. Or maybe OP lives in a city that AA is particularly focused on?