Aaron, I'm like most of the folks here in that we see incremental revenue as the only driver of this airline now. Selling our upgrades and reducing complimentary offerings is obviously the new UA revenue model. Wifi and Direct TV are revenue enhances. The same goes for M fare instant upgrades for us 1K fliers. Nickel and dime us to death.

I'd like to know if UA could offer us higher value fliers something like free Direct TV or WiFi as a reward for our loyalty. AA provides free snack boxes to EXP even in economy. Where is the love on UA?