The only sector of the four which involves a full breakfast is the one out of London, which has its catering loaded in London. And to fail to offer the main ingredient of a full English breakfast on the only breakfast sector, which moreover actually departs from London, is the act which has provoked all the criticism.
Anyway, why should one expect a full ENGLISH breakfast when on an AUSTRALIAN carrier? why should QF's catering be targetted towards English passengers ... and what about the Scottish, Welsh, Northern Irish.. they are all part of the UK