I want to share the exciting news in some form. Now you can setup a PIN for some Visa/MC giftcards.
I had 2 $500 Visa GCs that looked like that so I called and set up the PIN (actually, you can do it online as well:
https://mygift.giftcardmall.com/Card/SetPin)
Today I went to WM to test if it would work for debit transactions like MO. I decided to buy $1K MO and ask cashier to split transaction with first payment of $500. I swiped my Visa GC, enterd PIN and viola - "approved".
I did not test Mastercard GC (the one from mygiftcardsite.com), but I think it would work as well.
I understand that this is not as "hot" as VR, but this is a nice money maker - you can buy Visa GC at many grocery stores with Blue Cash Preferred AMEX and get 6% off - that offsets nicely purchase fee.
Those Visa GC (the ones that can be registered on mygift.mygiftcardmall) can be purchased at many grocery stores, officemax, staples.
Enjoy!