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Old Jan 18, 2013 | 8:54 pm
  #1088  
Deltahater
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Originally Posted by DeltaFan4Now
Is that true? It would seem that they have defined their minimal elite audience as $2.5K and 25K MQMs / year. Their targets are anyone who is looking to fly from A to B for their asking price, as most of the seats are occupied by non-elites on most (but certainly not all) routes.

Yes, you have to have a target... For example, Coca-Cola's target audience are teens 13-17. That is who they want. Now, there are ads targeted mom's because of the buyer and the consumer are not the same people. (not so much the case in air travel).
However, Coke is very happy if you and I buy coke and drink it, but the target audience is older teens and all their brand positioning and USP is based on that audience
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