Originally Posted by Too much travel

To the Americans amongst you on this board:

I think the general consensus on the thread is that the new AA logo is a good one - it's modern, simplistic, strong.

As for the tail... well, most of the rest of us around the world have airline liveries that in some way reflect our national flags and/or colours - liveries that clearly enunciate who we are and what country our airlines originate from, often in a tone that matches our national psyches: the low-key elegance of British Airways' Chatham Dockyard livery; the functional efficiency of Swiss' cross; the minimalist simplicity of JAL's rising sun. The US airlines have conversely been terrible at trying to portray the national brand - United's is yawningly non-descript; Delta's was clearly the result of a bored child playing around with a trigonometry set, and neither has anything remotely US-related about it.

The new AA tail - yes, you're right, it certainly is loud. But it's also an extremely apt reflection of the American psyche - bold, brash even, powerful. Embrace it - it's who you are, and it's how the American brand (the nation, not the airline) is perceived around the world. You should be proud of it rather than being the whingers that many of you are on this thread - if you want to whinge about something, then whinge about your appalling airport infrastructure and the pointless theatre that is the TSA.



[End of lecture]