Gary Kelly's closing remarks:
"We are America's favorite airline. A component of that of course and an important one is our low fares and our low costs. But we walk that fine line of having an inexpensive price but also coupled with great service. And we don't want to lose that. So we envision that in the future we can pursue the opportunity to be North America's favorite airline.
Interesting. We are America's favorite airline. We want to be North America's favorite airline.
I wonder if that's a general reference to AirTran flying to some nearby international destinations...or a preview of real Southwest expansion plans to Canada?
Forget about whatever metric he's using for "favorite": the intent to become the favorite among Canadians, Mexicans, or both is especially interesting to me.