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Old Nov 3, 2012 | 5:30 pm
  #200  
im-headed-west
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McDonald’s McRib: Why Are They Making Us Wait?

I should be chowing down on McRibs by now.



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But according to a leaked memo, devotees now have extra time to drum up more anticipation for the white whale of novelty fast food sandwiches. Ad Age acquired a memorandum from McDonald’s Operators National Advertising Fund which stated that the barbecue pork-flavored sandwich will now be available in late December instead of its original Oct. 22 through Nov. 11 limited-time release.

According to the Ad Age report, the McRib launch had been moved back to help give end-of-year sales a boost — but perhaps the cruel delay will anger McRibbians into boycotting it. Who are we kidding, they’ll probably stockpile them, just in case.
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http://newsfeed.time.com/2012/09/20/...aking-us-wait/
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