Originally Posted by TheBOSman

I wonder why BB/banks/prepaid cards desperately want people to do direct deposit of their paychecks onto their product. That has to be a 0 profit thing, why does, for example, BB waive the ATM fee, or many bank checking accounts waive checking account fees with $X in direct deposits each month? I'm sure BB makes nothing off me putting direct deposit onto it, why do they waive a fee for me if I do?