Originally Posted by
fly77070
Actually, the test was conducted with over 40 people, completely blind. The in-flight test was conducted over 30 flights and yes, passengers were consulted. Thanks
It was presented to
Flight Attendants...over 1,100 of them. They liked it. Nobody stood over them for theor comments that was in management. Many actually expected not to like it, but ended up liking it. Of course, it was brewed with good water, so that helped.
The same supplier sells their coffee to
Ritz Carltons, Norwegian Cruise and a brand they have called Mokka in hundreds of grocery and specialty stores. They won the American Culinary awards as well. Give it another try
It was tested on several flights-over
400 consumers. The coffee roaster, who happens to have a separate business in vending service only in Texas(not a maker of vending machines) is one of the
top roasters in the USA. They won the American Culinary awards. thanks
it was tested with over
300 passengers
Thank you
Bolding mine.
Well welcome to FT! Looks like Freshpoo hired a consultant! Thanks for resurrecting this 1 plus year old thread and make your comments on these ancient posts. However, let me help clarify a few issues:
1. The original coffee was
onlytested by a few people (at HQ), and the project was headed up by a lady who self admittedly doesn't like coffee. Great idea thanks.
2. There was some testing done for the follow-up product... I'm sorry you say it was somewhere between 30 and 1000 people? Regardless of what number you throw out there, it is not statistically valid. Also, there was never any mention of a blind taste test or competitive comparison. They would lose- thanks.
3. Lift Coffee on WN. Apparently made by a private label manufacturer founded in 1912, but WN donates money from it to small Peruvian villages- so there is a difference in the product. Plus this random blog pokes fun at $misek and UA service at the same time! review/
http://catchwordbranding.com/catchth...d-name-review/
4. Freshpoo has remade their site since last year! FYI they do not provide Coffee to Ritz-Carlton
http://www.freshbrewgroup.com/coffee...rietary-blend/ at least some offer illy coffee and espresso ( a real brand of quality)
http://www.ritzcarlton.com/en/Proper...ounge/Menu.htm
5. I am not sure what the American Culinary award is- I couldn't find it. Link please? All I could find is this. This is NOT either of the blends used by CO (btw their site still points to CO) and it was won 2005-2008
http://www.freshbrewgroup.com/images...onal_award.pdf
They also won an award for TOP QUALITY FOOD SERVICE coffee... that is not an award IMHO. Oh and they consider NSF recognition as an award LMAO!! Thanks.
6. The new COdbaUA never thought about passengers in Seattle, Chicago, SF, or DC who might JUST MIGHT have a different preference than a vending coffee from Houston. Then again, they seem to not care about allienating their base. Thanks.
7. The coffee is crap. I highly doubt this is even arabica beans. The competition moved to higher quality coffees and branded recognized flavor profiles, all while CO went to the cheapest garbage they could find.
8. Thanks.
