Originally Posted by
orbitmic
Cool stuff! I wonder if it is increasing orangina sales in Japan! I keep being amazed by the number of people who love Orangina abroad and sort of think that the product is probably poorly marketed or it could make a much bigger indent in the world soft drinks market!
Orangina has been a family run company, then bought by Pernod Ricard group.
It has been sold to Cadburry Schweppes, which is now part of Japanese Suntory group.
Despite the quality of the product, Orangina never has been core product in the groups it belonged to, and has to face major competitors like Coca Cola and Pepsi. It is therefore a (very profitable) niche product which has to be managed like a niche product.