Hi Everyone,
Later this evening we’ll be making a change on united.com that will remove the ability to see the specific allocation of seat inventory made to each Fare Class (this is the Fare Class hyperlink found in the right-most column when searching for flights or viewing itinerary details). I know that this is a popular feature for many of you here – in fact, we liked it too. But, it wasn’t without issues. Specifically, for many customers who are not as familiar with the ins and outs of fare structures, there was often room for this information to be misinterpreted. It also left the door open for undesired exposure that allowed automated scripts to scrape and re-display information in ways for which it was not intended.
That said, we have great appreciation for the transparency this information offered. For example, having a better understanding of how full a flight is, along with knowing how many other customers want to upgrade on a flight, can be critical in deciding whether to pay to guarantee a seat immediately, use mileage to upgrade, hold out to see if a space-available upgrade will clear or select another flight all together. We are committed to improving transparency around this. But, instead of simply exposing fare class inventory (which is quite confusing to most customers), we are working on better ways to share this more meaningful information. You’ll see one new feature added with this release and even more changes that work toward this effort in future releases.
9/14/2012: Important update on Expert Mode posted here
Shannon Kelly
Director, Customer Insights
United Airlines