FlyerTalk Forums - View Single Post - Rumored changes to jetBlue elite program
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Old Jul 28, 2012 | 5:10 pm
  #24  
ijgordon
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Originally Posted by moulder3
Sorry, I should have clarified... While I am forced to book via a travel agent, I can choose any airline & flight cost. My point is simply that no other major airline restricts points to only bookings from their own website. If the announcement above is true, it's a questionable way to 'reward' your most valuable customers, seeing as much less valuable (and less loyal) customers can also get 6 points per dollar.
CO used to do this for a while - the cheapest fare classes earned only 50% miles unless booked on co.com. Didn't impact many corporate customers who were buying more expensive tickets, but there was still enough pushback that they rescinded it after a year or two.
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