Elemis do great products for both men and women. In J this is too much to organise I suspect (although CX do it) but in F I'm sure products could be specific to gender. This way they keep the brand partner in both premum cabins. I'm sure most men do not want eye gel and the likes but a razor and some decent shaving cream/moisturiser would be great.
The new eye masks are rubbish BTW - the old flannel-lined ones are ace and I have friends and family on wait lists for them should they reappear!
I would also like to see proper mouthwash (can't stand the DR Harris one) in bags (J and F) and pyjamas with pockets like VS (really useful for earplugs etc that fall everywhere when you move) - you are right DYKWIA, they have gone downhill.
The 'new' Anya bags are useless - all packaging and no substance (although we do use one at home for storing things in) and I loved the old ones with the zip - also a better shape.
About time for a change me thinks - upgrade to BA indeed.