Originally Posted by
ung1
Before one achieves status, there is value for the airline. After achieving status, there is value for the customer. So, the question is where to set this limit, so that people keep flying to try and achieve this status, but don't earn it so fast as to be a burden on the airline.
How is someone who is demonstrating loyalty by continuing to fly (ie generating revenue for the airline) being a burden to the airline?
You could argue that as soon as a person joins Skywards and earns their first mile, that they become a burden for EK, as those frequent flyer miles sit on the liability side of the P&L not the asset side.