Addressing the germane part of your question which was would I personally value it - speaking personally, yes I would. I cannot say why and perhaps need not because it would probably be for different reasons that others may have (or not in some cases) and is largely intangible in my case. I still like the fact that I am lifetime Gold with AA and whenever I catch sight of my old Million Miler Executive Platinum card or paggage tags I slightly rue the fact that I am unlikely to ever reach the next milestone with them as I have no plans to return to the USA. Don't ask me why as I do not really know. I just do.