FlyerTalk Forums - View Single Post - idiotic Machu Pichu advertising makes me want to stay at Priority Club hotels LESS!
Old Jun 17, 2012 | 1:17 pm
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sdsearch
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Thumbs down idiotic Machu Pichu advertising makes me want to stay at Priority Club hotels LESS!

Originally Posted by fozziedoggie
A bit off-topic, but I found this intriguing and funny. Received a "reminder" e-mail from IHG about the 1000 points every night promotion going on through September 3, 2012. The graphic on the web-site is a photograph of Machu Picchu, Sacred Valley. Unfortunately, IHG doesn't have a property anywhere near here; closest property is in Lima, Peru, 640 miles away!

http://www.priorityclub.com/hotels/u...y-body_pri_cta
(I hadn't remembered seeing the above post, but found it with a search and wanted to acknowledge it had been broght up before. But I also thought it deserved its own thread.)

I don't remember the email, but I keep getting this as over and over as a banner ad now (so I see it a lot more than just one email), and it's so idiiotic, it makes me want to stay with Priority Club less, because it just reminds me of how bad their coverage is in South America (beyond the very biggest cities), where I'm planning to travlel more these days!

Great advertising, job, Priority Club.

Why in the world choose a photo from a country in which you have misearable coverage, just so that people can figure that out and thus use that photo to form a negative image of you, instead a positive one? I just don't get it!

(If I see advertising I identify as Machu Pichu, it makes me want to go there. I then reserach which hotels are near there, find they're not Priority Club hotels, and shift my stays to other hotel programs. That's what you wanted me to do when you created this ad, right?)
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