Generally speaking its plummeted. The nice touches of being addressed by name, leaving a card to say thanks for flying with us on long haul, priority food, redemptions, even getting an answer on questions when you call has become very frustrating. Too many free cards been dished out mainly by people who frequent FT type places and know how to milk the system dry making it hard for high rev spenders like me who never fly less than business class to reep any real benefits that say thanks for spending a bucket load of money with us. I was actually at a Cathay Dragonair function this week with some top brass there and the people I spoke to in marketing and Asia miles all told me the bucket is a lot smaller now for upgrades and redemptions, especially companion tickets.