Interesting suggestion from one of the readers of the article for QF to abandon the BA joint arrangement in favour of an arrangement with a Middle Eastern carrier, to enable better access to cities in Europe.
Up until relatively recently QF had a codeshare with Etihad, but I believe it was mainly for passengers heading to the Middle East. It was a lost opportunity for QF not to have expanded the Etihad arrangement further to allow one-stop hopping into Europe via Abu Dhabi instead of SIN/BKK/HKG (or now just SIN). Until something along these lines eventuates I guess we will be heading for our European destinations via LHR when travelling to Europe on QF.