I've been thinking about this whole statement and the PR response today. Then I remembered I saw a great video about creating a culture of respect and treating others like you want to be treated yourself!
How about it United? Perhaps time to follow your own advice.
http://www.youtube.com/watch?v=JmQUVULG9q4
It's worth watching it again. Hopefully the PR team, CEO and CFO will do the same.