Friend and I were planning a trip to London in January....and we were going to book today on the direct SFO-LHR flight on a W fare.
Gee, if I book on AA, I can book the lowest fare, and upgrade to boot. No direct flight but hey, if you save hundreds of dollars AND earn more EQM it's a win-win.
UA would have gotten $2K from me for that fare. Now, I'm reconsidering. Since I'm over entitled, I don't want to upset them by being a customer.