FlyerTalk Forums - View Single Post - United CFO Rainey Implies Certain Elites were "Over Entitled".
Old May 19, 2012, 11:55 am
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Originally Posted by entropy
Incidentally, he shovels it on in Slide 16 "Benefits of SHARES" :
- aircraft redeployment, network optimization(?)
- Shortened time-tomarket for ancillary products/services (? FALSE)
- Dynamic ancillary pricing (ToD, Bull...)
- Simple loyalty program with BETTER elite differentiation (huh?)
Again, you're looking at it from the customer's point of view.

In actuality, everything he is saying is exactly what you think of SHARES, namely that it makes the experience worse and more costly for the customer.

That's its purpose...the only difference is that, in his estimation, that's good for the company.
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