Originally Posted by
ung1
It isn't EK 'or' Skywards, but EK/Skywards - like flyertalk.com/forum. Think of Skywards as a directory within EK.
That's precisely what I cognitively reason as soon as I see that logo.
I immediately understand it's a subsidiary of Emirates. Even further, I understand that to access the website, I would probably have to type in emirates.com/skywards on my browser...
...
Which I have, and it works!
Another example of excellent, post-modern web 3.0 logos and design.